The Business of the 2026 FIFA World Cup

The “Business of the 2026 FIFA World Cup” report is part of the GlobalData’s ‘Business of’ series of sport competition profiles. The report provides a deeper examination into the main commercial revenues for the biggest quadrennial tournament in world soccer. The report highlights the media rights landscape and sponsorship portfolios of the tournament landscape. It offers a sponsorship breakdown for all 48 competing teams. The report also breaks down attendances, tickets and highlights all the major controversies and issues linked to the World Cup. FIFA’s figures show media revenue represents the highest source of revenue for the FIFA World Cup. Tournament sponsorship is worth $2.14 billion in 2026. Host cities unable to fill ‘supporter program’ sponsorship rights available, linked to 7.3 partners each. 98.6% of kit supplier market value linked to adidas, Nike and PUMA deals. Recorded prize money up over 50% on Qatar 2022 FIFA World Cup. High priced ticket prices anger fans but FIFA reports sell out stadiums. Read More